I've never been great at setting goals. Growing up I thought, get a job, work hard and eventually retire. Turns out that's not enough, you have to work hard toward something with purpose and to achieve it you figure out how to get there. As I'm not a terribly forward thinker, not the best planner and generally live in the now, I've always had a hard time looking to the future and setting my sights on a goal. For the last couple of years, I've used the New Year to get in the habit of resolutions. After all that's what a resolution is really, a path to an aim: health, money, happiness, whatever you strive for. In the past I've made many mistakes, objectives that are too broad, too easy or unattainable.
Three years ago, I decided my resolution was to "walk more." I was (am) out of shape and thought it would be a good idea to get outside and move. I actually don't like walking, as a thing, I find it boring and purposeless. Now if you put a gluten-free donut at the end of the walk I'd happily trot through the forest but that kind of defeats the point of the walk. After waking up New Year's day, my sisters and I went out and about 3 miles in (they enjoy walking) I declared that I had achieved my resolution and was done. Although, I've never heard the end of it, I did learn that making a goal that's too general and undefined is not particularly helpful. I did continue to walk that year, sporadically, and it was more than the previous year, but unquantifiable.
Last year, my resolution was to eat at least one salad a week. Having heard the benefits of eating raw, green vegetables and leafy things, I though maybe I could learn to like them. Now you may think this is also too easy, however, I don't like salads and my diet concerning salad previous to this was that I had maybe three a year when forced. This guarantees 52 salads at a minimum for the year. And there were rules. It had to be a plant based salad, I couldn't eat chicken salad and call it done. No potato salad either. If I missed a week, I could eat two salads the next week. I couldn't save them up beforehand, no sitting down and eating 52 salads and being done for the year. It had to be an ongoing thing. What I learned from this one, is that I'm still not a salad person, but I'm more willing to consider it as an option, and that scheduling is important. I would've had an easier time if I made Salad Day on the same day every week. It would've established more of a habit and and I'd've made less mistakes. The good news is I did it, I even ate more than I had to because I enjoyed the challenge.
This year, I have several resolutions. I'm sharing them here for accountability, remembering and hopefully inspiration. Next January, I'll be able to look back and see how I've done and this post will still be out there, floating around for all to see, letting you know I had plans, so it won't be just me I'm accountable to. Here they are:
Lights out by 11:30 on days I don’t have weddingsWork every day on my business - 6 days a weekBlog at least 2 times a monthWalk/bike/exercise at least once a weekNo junk food on Monday with an exception to switch to Tuesday on holidays
I've already failed several times on the first one, I'm a night owl but I'd like to reset my internal clock some. I'm not giving up though, a step forward, is a step forward, no matter how small. I'd love to hear about your resolutions and how they're going!
Here's to an amazing 2018!!
Hello! Welcome to your blog post. Blogging can be hugely important for your website’s SEO success and for keeping customers coming back for more! You can use your blog to share about business updates, recent shoots, cool new products, and all kinds of other things.
But it doesn’t have to be all business all the time! Readers will love to get to know the “real you!” The person, artist, and entrepreneur behind your great business. Don’t be afraid to show your personality while your write! Blogging is meant to be sort of informal, which helps connect with readers on a personal level.
So, what are you going to write about? A good way to start is by sharing your recent work.
Have you done any cool shoots lately? (I know you have, you all-star photographer!) I bet you have loads of images just waiting to be shared with your adoring fans.
Making this kind of post is really easy! There’s even a template you can follow to write a quick blog that follows all of the “Blogging Best Practices.” It goes like this:
Your title should be about 6-10 words and describe your post in an interesting way. Keywords are important, but they should be your secondary priority.
“Winter Wonderland Engagement Shoot In Downtown Raleigh”
Something like that so set the mood, hook readers, and give a little information about your shoot. This will also help people searching on Google find you if they’re looking for a specific venue, location, or photography style!
You don’t have to write a novel! Just 1-2 paragraphs of text should do. Focus on the “who, what, where, when, and why” of the post to keep it simple.
“Had a ball shooting this engagement photography session with Alex & Sam in Center City Park! The weather was just right, and the energy of this sweet couple just shines through!”
Nothing too fancy. You just need some words to ground readers, set the stage, and give your post some searchable text. That way Google match your post to people who are searching for a great photographer like you.
As for photos, limit yourself to 10-15 per post. If you want to share more, link readers to a gallery to see all the awesomeness.
Remember: No Dead Ends! At the end of your blog, give the reader something to do next. Whether that’s to see a gallery, book a session, or simply read another blog, give them a link — preferably a big old button…like this one!
Okay, your cool blog is done. Now all that’s left is to publish and get readers. Think of blogging as part of your marketing strategy – because it really is.
Blogs help people find you through search engines. But you can also share your blogs on social media platforms to get people ooh-ing and ahh-ing over your work on your website. The goal is to show them around the place, dazzle them with your work, and hopefully they’ll end up booking their own sessions – or signing up for updates! Sharing is easy. Just click “Share” and post to the social media of your choice. Done and done.
Our last notes are about design. Both for your overall blog layout and for each post.
People are visual creatures... but you know that already. A beautiful blog will encourage people to stay & read more! Your blog comes with a bunch of layout options so you can create a gorgeous experience for your readers.
If you write a longer article, try to break up the words with images peppered throughout. Photos make for a more enjoyable read!
If you have extra widgets, you can easily embed them in the footer or sidebar of your blog. Putting in a subscription form, for instance, is a great idea to keep people hooked on reading your blog!
That’s about it! You now know everything you need to make a great blog for your business! Good luck, champ. I know you’ve got this. But if you ever have any questions, drop us a line, and we’ll be glad to help!